We will work through your pain, past activities and where your ideal market position would be. We will also review your budget capabilities, resources and any tools you may have onboarded. I will then send you an executive summary with a high-level strategic marketing guide.

Should you wish to proceed with me, we discuss & agree on an initial scope of work and marketing ecosystem plan fee. I use SmartSheets to share the project plan with line items for each activity and estimated cost, ROI expectations, milestones.

I would provide you with an additional estimate of hours per week adequate to successfully drive the marketing execution. I work through a very reasonable network of freelancers for design and execution which I am transparent about their costs and, depending on my involvement, my % fee to manage it. Some freelancers would require more time from me to guide them while others like social media execution would need minimal, my costs reflect this.

Happy to support my network of freelancers! They are wonderful people and deserve your trust whether through me or directly. Please note by working through me, I add a layer of structure and analytics which may not be provided by the free lancer when working alone.

My clients ask me to manage marketing because they do not have the capacity, skillset or desire to gather different data sources and convert to easily digested reports however if you or your team can manage, I’m happy to support with the initial strategic plan and we can have monthly catch ups while you manage the day-day of your marketing network.