Startup Marketing

CASE STUDY: IT Startup

(Coming Soon)

Your innovative solutions need attention.

You need a powerful, yet cost-effective, marketing strategy to showcase your unique offering, attract high-value customers, and captivate even the most astute investors.

As your marketing advisor, I'll pinpoint your target audience, create a compelling message, and run a multi-channel campaign to boost brand awareness, generate leads, and drive sales.

AI generated image of a blue light bulb

What you can expect:

  • During the Discovery call - we will work through your pain, past activities and where your ideal market position would be. We will also review your budget capabilities, resources and any tools you may have onboarded.

  • An Executive summary after our call with strategic suggestions of actions with next steps mapped to timelines.

  • Should you wish to work with me, and we agree on fees and timelines, we would then move onto the marketing ecosystem plan with estimated cost, ROI expectations, milestones etc.

  • Free startup marketing toolkit (Coming 2024)

Acceleration Marketing

FREE EXAMPLE: Educational Workshop in Africa

(Coming Soon)

Current marketing efforts aren't cutting it, but your company is ready to take the industry by storm.

You need a dynamic marketing strategy that can keep up with the fast-paced world of tech and IT but still within budget spend.

AI generated image of a rocket blasting off inside a data center

What you can expect:

  • During the Discovery call - we will work through your pain, past activities and where your ideal market position would be. We will also review your budget capabilities, resources and any tools you may to support an accelerated strategy.

  • An Executive summary after our call with strategic suggestions of actions with next steps mapped to timelines.

  • Should you wish to work with me, and we agree on fees and timelines, we would then move onto the marketing ecosystem plan with estimated cost, ROI expectations, milestones etc.

  • Free top tips & tools which can help you accelerate your marketing today (Coming soon)

Project Marketing

CASE STUDY: COLO

(Coming Soon)

Your company is facing a critical marketing challenge that requires a focused, project-based approach and is also faces internal constraints in terms of resources or skillset

As a marketing advisor with a deep understanding of B2B marketing tactics, I'll help you tackle your toughest marketing projects head-on with ease and precision using a structured framework. Together, we'll create a marketing ecosystem that delivers measurable results, empowers you to sustain marketing success beyond our project, and positions you as a leader in your industry. 

AI generated image of a dart board in a data center

What you can expect:

  • During the Discovery call - we will work through your pain, past activities and where your ideal market position is. We will also review your budget capabilities, timelines, resources to support the project and any tools you may have onboarded. We will review your stakeholders across supporters and detractors, workflows and business objectives this project supports.

  • An Executive summary after our call with high level project plan with key actions, next steps mapped to timelines.

  • Should you wish to work with me, and we agree on fees and timelines, we would then move onto the marketing ecosystem plan with estimated cost, ROI expectations, milestones etc.

Do people even like me!? Read my
LinkedIn reviews!

  • LinkedIn image of Tom Glover Black and white

    ..."well done" and "thank you" - for bringing your fresh perspectives and media eye to the data centre discussions...

    Tom Glover, Head of Transactions, EMEA

    (Interviewed at DataCloud Congress Monaco 2023)

  • LinkedIn image of John Booth black and white

    Really enjoyed our chat! Look forward to seeing if any progress gets made in Data Centre Sustainability this year so we can chat about it in Cannes!!"

    John Booth, Consultant, Carbon3IT

    (Interviewed at DataCloud Congress Monaco 2023)

  • Linkedin image of Alex Rakow

    "Great meeting with you at..thanks for the provocative sustainability discussion!"

    Alex Rakow, Data Center Sustainability Lead - Schneider Electric

    (Interviewed at DataCloud Congress Monaco 2023)

  • LinkedIn Marcie Kaplan

    "...Leading the GTM strategy required Z to be able to see the big picture and develop foundational strategy, while also being a master in execution and bringing projects full circle..."

    Senior Director, Global GTM & Strategic Programs at Cyxtera Technologies

    (Reported to at Cyxtera 2022-2023)

  • LinkedIn Image of Andrew Mendes

    "...She brings the kind of passion and skillset that every company dreams of seeing in their workforce and does it in a way that makes her a supportive and motivational team player..."

    Andrew Mendes, Strategic Account Director Cyxtera Technologies

    (Worked with 2022-2023)

  • LinkedIn Pierre Havenga

    ..."honor to work with her..."

    Pierre Havenga, Managing Director MEA Vertiv

    (Worked together in Vertiv for over 10 years)

 FAQs

  • We will work through your pain, past activities and where your ideal market position would be. We will also review your budget capabilities, resources and any tools you may have onboarded. I will then send you an executive summary with a high-level strategic marketing guide.

    Should you wish to proceed with me, we discuss & agree on an initial scope of work and marketing ecosystem plan fee. I use SmartSheets to share the project plan with line items for each activity and estimated cost, ROI expectations, milestones.

  • I would provide you with an additional estimate of hours per week adequate to successfully drive the marketing execution. I work through a very reasonable network of freelancers for design and execution which I am transparent about their costs and, depending on my involvement, my % fee to manage it. Some freelancers would require more time from me to guide them while others like social media execution would need minimal, my costs reflect this.

  • Happy to support my network of freelancers! They are wonderful people and deserve your trust whether through me or directly. Usually, I find clients ask me to manage marketing because they do not have the capacity, skillset or desire to do this however if you or your team can manage, I’m happy to support with the initial strategic plan and we can have monthly catch ups if need be to check in on how your team are performing and where we can optimize.